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The WDK Physiques coaching team — Will, James, Chris and Jemma — in the gym

Pursuit of
Potential

Transform your physique, improve your performance and build sustainable habits.

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400+Clients Coached
5+Years Coaching
10Podium Finishes
1Pro Card
01 — The Approach

Built on Evidence, Not Guesswork

Step 01 — Assessment

Assessment & Goal Setting

We start by understanding where you are, where you want to go, and exactly what needs to happen to get you there.

Step 02 — Your Plan

Training & Nutrition Built Around You

Your programme is designed around your goals, lifestyle, experience, preferences and individual needs.

Step 03 — Ongoing Support

Weekly Check-Ins & Continuous Adjustments

Your progress is monitored every week, with training, nutrition and strategy adjusted based on real data — not assumptions.

Will Kempsford competing on stage at the WNBF United Kingdom championships
02 — The Coach

Meet Will

Founder & Head Coach

I'm Will Kempsford, founder and head coach of WDK Physiques. We help individuals transform their physique, improve their performance and build sustainable habits through personalised training, nutrition and expert coaching.

With years of experience in the fitness industry and competitive bodybuilding, our goal is simple: to give every client the knowledge, structure and accountability they need to become the best version of themselves.

Level 3 Personal Trainer RSPH Advanced Nutrition Diploma 400+ Clients Coached 5+ Years Coaching

Competition record: 1 Pro Card · 6× 1st place · 1× 2nd place · 3× 3rd place

Work With Will
03 — The Team

Meet the Coaches

Four coaches, each with their own expertise, experience and personality. A coach suitable for everyone.

Will Kempsford, founder and head coach

Will

Founder & Head Coach

Level 3 PT and RSPH Advanced Nutrition. 400+ clients coached over 5 years, with a competitive bodybuilding background.

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James, coach at WDK Physiques

James

Semi-Pro Athlete & Coach

I help footballers and athletes get in shape and perform at their best.

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Chris, coach at WDK Physiques

Chris

Body Transformation Coach

I help people change not only how they look, but how they feel and perform.

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Jemma, coach at WDK Physiques

Jemma

Female Transformation Coach

I help women build confidence, strength and a physique they're proud of.

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← Swipe to see all coaches

04 — The Proof

Client Transformations

From first transformation to first stage — a selection of results from clients across the team.

Chris before and after coaching with WDK Physiques — 15kg weight loss and competition condition
Chris15kg lost, plus 1st, 4th and 5th place in his first natural bodybuilding season
Andreas before and after coaching with WDK Physiques — 3rd place at PCA Naturals
Andreas3rd out of 14 at PCA Naturals — his first ever show
Jon before and after coaching with WDK Physiques — pro card winner in his first show
JonJon went from not having a focus, to winning multiple shows and a pro card at his third show.
Dom before and after coaching with WDK Physiques — 15kg weight loss
Dom15kg weight loss
Frank before and after coaching with WDK Physiques — 14kg weight loss
Frank14kg weight loss
James before and after coaching with WDK Physiques — over 20kg weight loss
JamesOver 20kg of weight loss
Chris before and after coaching with WDK Physiques — 17kg lost in prep for his first show
Chris17kg lost in prep for his first ever show
Jemma before and after coaching with WDK Physiques — 1st, 3rd and 4th in her first season as a natural wellness competitor
JemmaFrom no direction to 1st, 3rd and 4th in her first season as a natural wellness competitor
Connor before and after coaching with WDK Physiques — 10kg weight loss
Connor10kg lost
Liam before and after coaching with WDK Physiques — over 20kg weight loss
LiamOver 20kg of weight loss
See more results on Instagram →
05 — In Their Words

What Clients Say

Before I started I was in a bad mental place, felt awful and didn't like the way I looked. Now I am much more confident in myself, feel positive and my mental state has improved.
Connor Crocombe Connor Crocombe
I began training with Will because my motivation was at an all time low in the gym… My proudest result is achieving a 73kg bench press, which is above my bodyweight.
Annie Salter Annie Salter
He helps you with everything you need, keeps you motivated, and is always available if you need help. I'm over 11kg down and deadlifted 146kg on the trap bar.
Charlie Pincombe Charlie Pincombe
06 — The Offer

Coaching
With WDK

Personalised training, nutrition and expert coaching — with the structure and accountability to make it stick.

  • Personalised training & nutrition plan
  • Weekly check-ins
  • Regular plan updates
  • Direct coach support & guidance
  • Progress tracking
  • Exercise guidance & feedback
  • Education & accountability
  • WDK Physiques community access
  • Client-only content

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